THE SUBJECT UNDER POSTMODERNISM

A reconsideration of theories of subjectivity in a postmodern world, as reflected in contemporary critical theory and David Cronenberg's film 'Crash'.


The collected writings of cultural theorists Patrick Fuery, Nick Mansfield and Brian Massumi all reveal that the postmodern commodification of culture, compounded by a general feeling of groundlessness , have created a new ambiguous form of subjectivity where fear is central. The lifestyle portrayed in the film 'Crash' actualises Massumi's notion of the dominant postmodern accident form of subjectivity. All four sources reveal that crisis, anxiety and stress have come to exemplify post modern subjectivity at the end of the millenium.

According to Feury and Mansfield (1997), postmodernism is the dominant cultural mode of late capitalism, which dynamically separates itself from modernism and modernist subjectivity through its reappropriation of meaning, support of plurality and differencem and rejection of the grand narratives of sovereign, humanist subjectivity. According to Jean Baudrillard (in Ashley, 1990) "postmodernity is the immense process of the destruction of meaning".

Brian Massumi (1993) contends that under post modernism "the capitalist relation has colonised all of geographical and social space... it has become an ungrounded space." Massumi submits that the colonisation of culture by capitalism has extended to theories of subjectivity, and that traditional notions of subjectivity where individuals indentify with a specific discrete form of subjectivity that best describes who they are: i.e. homosexual, heterosexual, male or female - have virtually become obsolete. He states that it is now only the categories that remain, that is the demographics, and how they operate within the capitalist relationship in a culture where "the self is created in and through the commodity". Mansfield (1998) further describes postmodern subjectivity as "a collocation point of diffuse agencies... a subjectivity of infinite possibilities" in a culture where "possibility without optimism is everywhere".

Massumi reasons that the inherent ephemerality of capitalism's cycles of recession, depression and boom has created a culture of instability which has been heightened by postmodern reappropriation of meaning and the advent of a global economy and culture. Furthermore, increased use of non linear technology such as the internet, the spectre of the approaching information age and a consequent increase in dualistic cyborg imagery whereby "it is not clear who makes and who is made in the relation between human and machine" (Haraway, 1991) have further contributed to a postmodern culture where "unitary identity" (Haraway, 1991) is under attack. Massumi states that these factors have collaborated to create a climate of crisis, anxiety and stress where a feeling of groundlessness is the only certainty that remains in a culture where "being on the brink is considered normal"(1993). He argues that "Fear is not fundamentally an emotion. It is the objective of the subjective under late capitalism".

Massumi further asserts that "the commodity endows us with identifiable qualities. It registers our gender, social status and character traits... the commodity stands (in) for our existence... Identity is determined (given content) through the serial commission of the act of groundless consumption. We buy and buy, until we die... The commodity encounter not only specifies but also actualises the subject of the purchase. The subject of late capitalism can not be said to exist outside the commodity relation."

Mansfield (1998) argues that as a consequence, what we have under postmodernism "is a subjectivity that is intence and pressing, immmediate and in your face... A subjectivity where meaning and value are ironised". Massumi reveals how that postmodern subjectivity, driven by the capitalist relationship, fosters a cultural climate which relies upon fear, anxiety and stress for its perpetuation, then tries to sell the remedy for such a climate back to its subjects.

The film 'Crash' exemplifies Massumi's theories on the dominant postmodern accident form of subjectivity. This film features a group of characters who have been brought together by crisis and who soon evolve to revel in anxiety and stress. These characters develop into cyborgs who base their subjectivity around car crash emotions, polygamous sexual relationships, violence and "the reshaping of the human body by modern technology". The characters in Crash ensure that the postmodern form of subjectivity that they prescribe to inscribes itself upon their bodies, with central characters tattooing car insignias onto their bodies and viewing scars and impairments gained in car crashes as desirable status symbols.

The divisions between heterosexuality and homosexuality, subject and object, sex and violence, 'machine and organism' (Haraway, 1991) are blurred in a rhizomatic film which is deeply subversive of dominant ontology with its eroticisation of the spectre of death. The characters in Crash resist a heavily administered society, defying a cultural milieux of conservatism, fear, disempowering marketing and stress; and thus come to embrace the accident form.

After the main character, James Ballard, has a crippling car accident, he comments in hospital that "After being bombarded endlessly by road safety propaganda, its almost a relief to find myself in an actual accident". The characters in Crash are tired of vicarious experience through the media and its ultimate generalisability and have developed to overcome the fear of death and ultimately personify Freud's notion of the death drive. Like the lesbian vampires in Sue Ellen Case's essay 'Tracking the Vampire' (1990), the characters in Crash have also penetrated the subject / object divide and defy the dominant culture's abjection and binary ontological oppositions. The link between sex, death, technology and desire has never been as overtly portrayed as it is in 'Crash'.

In the production notes for 'Crash'(1997) it's author JG Ballard entthuses "The car crash occupies a huge place in the public imagination, particularly among film goer's and television viewers; its almost impossible to see a film these days without a car crash. Now why? What is it about the car crash that touches a vital part of human experience?" Massumi might contend that the dominant accident form of postmodern subjectivity is what makes the film 'Crash' so resonant with contemporary audiences.

Moreover, Crash realises what Lyotard (1992) describes as the essence of postmodernism. He stated that "The postmodern would be that which in the modern evokes the unpresentable in presentation itself, that which refuses the consolation of correct forms, refuses the consensus of taste permitting a common experience of nostalgia for the impossible, and inquires into new presentations - not to take pleasure in them, but to better produce the feeling that there is something unpresentable". Crash is a film whose very abjection brings modernist prejudices to the fore regarding acceptable modes of desire, mourning, femininity and conduct and deconstructs these facades to reveal a view of postmodernism which is ultimately centred around Massumi's accident form; around the dissolution of historical meaning, hierarchy and known forms of subjectivity.

Both the film Crash and postmodernism leave us treading on new ground. Whether either will become a widespread basis of subjectivity is unknown. In the postmodern era, modernist notions of subjectivity, despite the ambiguity that postmodernism has introduced to them, still dominate. POstmodernism has been deeply criticised because of its superficiality and retrogressive reintroduction of class bias through its emphasis on commodified subjectivity. Postmodernism's "refusal to offer a set of principled beliefs" (Rothfork 1995) has seen some critics charge it as being depthless and "a convenient alibi for thinkers with a large (if unacknowledges) stake in the cultural logic of late capitalism" according to Christopher Norris (1990). Only time will tell whether postmodernism will engender dynamic new forms of subjectivity, or merely repackage those of the past.


REFERENCES

Ashley, David (1990), 'Habermas and the Project of Modernity" in Turner, Bryan (ed) 'Theories of Modernity and Post Modernity', London, Sage.

Crash (1995) Fine Line Features. Written and directed by David Cronenberg. Based on the 1973 book by JG Ballard.

Case, Sue Ellen (1990) 'Tracking the Vampire' in 'Differences'.

Fine Line Features (1997) 'Crash Production Notes'.

Feury, Patrick and Mansfield, Nick (1997) 'Cultural Studies and the New Humanities: Concepts and Controversies', Melbourne, Oxford University Press.

Haraway, Donna (1991) "A Cyborg Maifesto: Science, Technology and Socialist Feminism in the Late Twentieth Century' in 'Simians, Cyborgs and Women: The Reinvention of Nature', New York, Routledge.

Lyotard, Jean Francois (1992) 'The Postmodern Explained', Sydney, Power Publications.

Mansfield , Nick 'Subjects of Rapture / Subjects of Rupture: towards a possible history of the future' in Diprose, Roslyn, 'The Politics of erotics'.

Massumi, Brian (1993) 'The Politics of everyday fear', Minneapolis, UNiversity of Minneapolis Press.

Norris, CHristopher (1990) 'What's wrong with postmodenrism', England, Harvester Wheatsheaf.

Rothfork, John (1995) 'Postmodern ethics: Richard Rorty and Michael Polanyi', Southern Humanities review.

 

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